With the desire to stem the incidence of Breast Cancer in Jamaica, Yoplait and the Jamaica Cancer Society launched an undoubtedly healthy partnership on Thursday, October 1, 2009. In a joint venture to mark the start of the annual Breast Cancer awareness month and Yoplait’s Save Lids to Save Lives Campaign, representatives from both organisations announced the partnership.
The partnership arrangement will see Yoplait and Wisynco, through the Yoplait Save Lids to Save Lives campaign donating $8 from each Yoplait sale from October 1 to November 14, to the Jamaica Cancer Society’s initiatives. A minimum donation of $200,000 is guaranteed but everyone can join the cause by buying Yoplait to make that amount bigger. Select retailers will also join the cause by offering Yoplait at discounted prices on specific dates each week. On these days, store staff will wear Pink Save Lids, Save Lives shirts to show their support. Participating retailers include Progressive Grocers and Lee’s Food Fair Supermarkets.
This partnership is only fitting since yogurt has proven health benefits which include lowering the risks of many types of cancer. International bodies of research also suggest that populations that eat large amounts of yogurt [or other fermented milk products] seem to have a lower risk of developing breast cancer. Concomitantly, Mr. Earl Jarrett, Chairman of the Jamaica Cancer Society points out that “At a time when the world is plagued by economic uncertainties, it is indeed a welcome venture to have Yoplait on Stream. We certainly look forward to the assistance in continuing to achieve our objectives and encourage Jamaica to support the Save Lids, Save Lives campaign as it supports the Jamaica Cancer Society”
To cement the relationship, William Mahfood, Managing Director of the Wisynco group expounded on the healthy effects of such a relationship. He asserted that “The Wisynco team applauds the work that the Jamaica Cancer Society has been doing and we are more than enthused that through our product Yoplait, we are able to join in the fight against breast cancer. We also invite the public to participate through the purchase of Yoplait.
This year’s breast cancer month, with Yoplait’s input will see a series of healthy initiatives, including free aerobics in the Emancipation Park, (led by Jamfit’s Karelle Ashley) each Tuesday, 5:30-6:30 p.m. throughout the month of October.
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For more information: Contact Shanoy Coombs at shanoy@whistlingfrog.biz