New York, NY. (March 16, 2009) – Riddim Driven Apparel a division of powerhouse record company VP Records Music Group has been confirmed to both sponsor and display their line at Fashion on the Beach, this Friday March 20, 8:00p.m at the prestigious Clinton Hotel in Miami Beach.
The latest reggae inspired brand of clothing and accessories from the world’s largest independent label and distributor of Reggae music-VP Records, Riddim Driven Apparel will bring their unique hybrid of culture inspired lifestyle brand with premium boutique edge and quality to the already impressive lineup of designers booked to hit the runway at “Fashion on the Beach.”
Marketing Director of VP Records/Riddim Driven Apparel, Stephanie Chin says her company got on board as a sponsor because “Fashion on the Beach” offers a great opportunity to showcase her company’s commitment to music, people, fashion and culture. When asked why people should go to the show to see the Riddim Driven Brand, Chin said “If they are looking to truly enjoy themselves and to witness a clothing line with a rich history that appeals to a personal style free from the constraints of pre-conceived notions (they should attend).” She went on to say “They will have the chance to view clothing that comes from an inspirational authentic source unlike any other.”
Also added to the lineup is designer Atchlive Dorelien out of Miami. With an impressive resume of achievements that includes working with Jennifer Lopez’s Swimwear line, Enyce, Sean Jean, Ms, Swimwear, Akademiks, Honey Child Maternal Wear, Phat Pharm and Baby Phat owned by Russel Simmons, Dorelien has produced and coordinated numerous fashion shows, coached models and helped style and coordinate Jessica Simpson’s new line of swim wear during Mercedes Benz fashion week. His line consists of “formal, semi-formal and evening wear with a touch of urban accents alongside tropical Caribbean, thus culminating in an eclectic blend of various styles.”
Previously confirmed designers for Fashion on the Beach include 2009 (Jamaican) Youth View Award recipient for favorite clothing brand- La Pluma Negra (The Black Feather), Posche Designs, Keneea Linton Designs who has produced wardrobes for Miss Jamaica Universe, Miss Jamaica World 2008, and Caribbean Fashion Week as well as Veneno by Melvie Tucker, Ketty Hernandez Designs, Jeannine Prats of “J Prats” and Dina Medina Designs.
Embedded in the package is a musical tribute courtesy of a dynamic duo known as “The Last.” The pair will present their unique blend of rock, roots, reggae, pop and hip-hop at what promises to be an exciting and energetic evening of “Fashion on the Beach.”
Expected to gain enormous support from a hip, young, trendy audience as well as media houses from around the world “Fashion on the Beach” presented by Synjen Magazine and VibezzTV promises to deliver on their unique slogan – Our Style, Our Entertainment, Our Culture, Our Vibezz.
Following the energetic display of fashion and music, the official after party will continue at the same location (Clinton Hotel- 825 Washington Ave., Miami Beach-33139) until 5:00 am.
Media representatives who are interested in getting credentials must contact the John Alessi PR Firm via email at johnalessiprfirm@gmail.com, no later than this Wednesday March 17, 2009.
Support for “Fashion on the Beach” is generously provided by Vibezztv.com, Synjenmag.com, John Alessi P.R Firm, Mackenzie Model Agency Inc., Video Media Concepts, Freemindphotography.com, Lasheik Inc., Kelly Mobile Communications, VP RECORDS, Riddim Driven Clothing, Stewart Brothers Inc., Future Roots Jewelry (FRJ), Carl’s Seafood, Transformation Media Group, Ombrage Model Agency, Sheldon B Photography, Brownstone Salon and Day Spa, La Pluma Negra and Star Time Limo Service.
